Contact Us


Rancho Ortega Blog discusses matters of public interest in South Orange County, including the communities of San Juan Capistrano, Ladera Ranch and Rancho Mission Viejo.

The writings of Don Juan Ortega on the Rancho Ortega Blog are the personal views of the author. This blog is not authored by nor does it have any affiliation whatsoever with any other person, place or entity using the name "Rancho Ortega" (or any similar name).

We have installed some new anti-spam software, and we are going to try again with open registration. Registration and sign-in information are available at the bottom of the far right column. As always, if you have any questions or concerns, you may email us at



Fear Hope and Greed

Bet that title got your attention, huh?

Here at Rancho Ortega, we monitor our website’s analytics fairly closely.  One metric to which we pay attention is which search terms are referring traffic to our site.  That gives us some idea of what our readers are interested in, and sometimes it gives us a tip as to what others might be talking about elsewhere on the internet.  Yesterday, we saw one of the stranger search terms that ever led a visitor to our site.  Someone found us directly after Googling “fear hope and greed”.

Out of curiosity, we plugged that search string into Google and we couldn’t find our blog in the results.  Our best guess is that it was our post “Calling a Bottom in Ladera Ranch Home Prices” that popped up, in which we said “[w]henever one talks about market psychology in a bubble/bust economy, one must reference the progressive stages of market psychology that participants experience — from enthusiasm to greed to denial to fear to capitulation to despair — before emerging from the shadows full of hope again.”

Although after today’s post, I’m sure we will rapidly climb Google’s page rankings for future “fear hope and greed” searches.

1 comment to Fear Hope and Greed